The Excellence of Public Relations of Universities in Promoting the Social Responsibility

Public relations represent a unique way of promoting the organization, its services, or products, by promoting communication in the shared space. The purpose of the research is to describe the applicative role of public relations of the universities in enriching the social responsibility, respectively, to identify the perception of PR staff of that role. In this regard, the descriptive approach has been used, applying the questionnaire-based inquiry to a sample of 46 practitioners of PR in 13 Universities (3 Jordanian, 2 Iraqi, 2 Algerian, 2 Egyptian, 2 Emirate, 2 Libyan), which may allow us to formulate conclusions valid to such a process. The results have displayed that the distinguished reception and hospitality ceremonies has been one of the most issues that the public relations of universities try to achieve, followed by enriching the image of universities. The most ways followed by PRs to enhance social responsibility are” meetings and Conferences” and “Courses and Webinars”. The “Trips” and “Interviews on media and broadcasting” has been one of the low used ways. Relating to achievements, it is appeared that “Holding conferences on future job prospects for graduates and possible opportunities” has been the most achievements of social responsibility by PRs of universities, but the studies and reports about social responsibility achieved and published” and university participation in civil society activities” have come at the low- level

The role of Jordanian elites in disseminating Royal messages from the viewpoint of a sample of opinion leaders

The study aimed to identify the role of opinion leaders in transmitting royal communication messages from the Throne Foundation to the public. The study adopted the descriptive-survey approach, using a questionnaire consisting of (83) items, and the sample of the study reached (76) as an available sample from opinion leaders. The study concluded that the most prominent characters (persons) called for royal meetings were the media professionals and, heads of government and councils. The most prominent communication messages were a concerted effort to overcome circumstances. But the dilemma in understanding the contents of the messages were the weakness of opinion leaders in conveying them to the public opinion, and absent of public\u27s confidence in opinion leaders, and one of the treatments to solve problems was instructing opinion leaders not to interpret royal messages out of context, and for the Royal Court to formulate the content of the meeting in the form of a statement or a publication and broadcast it through the official media. Among the most important recommendations are the Department of Media and Public Relations in the Royal Court might issue a periodical newsletter to clarify most important points of communication messages and assigning specialists and experts to discuss the developments of royal meetings and official speeches and stand on their contents and implications for transmission to the world and the public objectively local

The reality of media training in Jordanian media institutions from the view point of journalists - a field Study

The article aimed to identify the reality of media training in Jordanian media institutions from the point of view of journalists in Jordan. It adopted a descriptive approach using a questionnaire distributed to a simple random sample of (66) journalists in the Radio and Television Corporation, Petra Agency, daily newspapers, some electronic news websites, the Journalists Syndicate and some satellite channels. The results revealed that 43.9% of the media institutions have departments for training, and 51.5% are interested in holding training courses at a medium rate. The results also showed that 53.0% of the sample describe the percentage of learning digital technologies from training as high , and 50% of them believe that the level of using artificial intelligence applications in training is “middle”. The study also found that one of the most prominent impediments to media training is the lack of interest of the journalists in self-development in addition to the failure of involving them in determining their training needs. The researchers suggested developing thoughtful training plans and selecting qualified trainers. They also recommended allocating training departments in media institutions and preparing trainers within the institutions

The Role of Jordanian Mass Media in Facing the Rumors from Communication Practitioner’s Perspective: Survey Study

The study aimed to define role of the Jordanian media in facing rumors as seen by communicators, to identify the most common rumors and the motives behind them. The study adopted the survey method with a questionnaire as a tool for collecting data. The study The study aimed to define role of the Jordanian media in facing rumors as seen by communicators, to identify the most common rumors and the motives behind them. The study adopted the survey method with a questionnaire as a tool for collecting data. The study population consisted of 397 communicators working in official Jordanian media news: Jordan TV Corporation, the Jordanian News Agency “Petra”, and Al-Rai newspaper. The study depended on simple random sample that consisted of (157) individuals, including (46) from Jordanian TV, (32) from Petra, and (79) from Al-Rai. The study concluded that the most common rumors in the Kingdom were social ones (87.9%), followed by media rumors (79.6%), then economic ones (75.8) %). Also, results suggested that role of the Jordanian media in facing rumors was generally at an average level. The study recommended that media platforms should hold training courses for communicators in various media platforms, to deal with, objectively respond to rumors, and explain their reasons